REBL HOUSE’s creative ad campaign captures the journey from spark to fearless fire, featuring Canadian WNBA star Bridget Carleton

Toronto, Sept. 29, 2025 (GLOBE NEWSWIRE) — Maybelline New York has teamed up with REBL House by NP Digital to launch “Born with It”, a bold new campaign with WNBA that redefines what it means to be confident. Rooted in the belief that confidence isn’t simply inherited but earned through perseverance, grit, and self- expression, the initiative celebrates beauty in all its forms while empowering to own their unique journeys.

The campaign features WNBA star Bridget Carleton , who embodies the resilience and authenticity the campaign seeks to inspire. The campaign follows a young girl’s journey from spark to fearless fire, drawing a parallel between t

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