YouTube has begun rolling out its Premium Lite subscription offering in India, introducing a more affordable way for users to watch most videos ad-free. Priced at ₹89 per month, the plan is part of YouTube’s ongoing global pilot of Premium Lite and comes at a time when YouTube Music and Premium services have surpassed 125 million global subscribers, including those on trial.

Premium Lite is designed for users who primarily want to enjoy an ad-free viewing experience across YouTube, without the additional features included in the full Premium plan. The Lite version removes ads from most videos across devices—including smartphones, laptops, and smart TVs—but will still include ads on Shorts, music content, and during search or browsing.

The India launch highlights YouTube’s strategy to of

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