Cosmetics maker Coty is conducting a strategic review of CoverGirl and its other mass-market beauty brands, and will consider options including selling or spinning them off, The Wall Street Journal reported on Tuesday, citing a company announcement reviewed by the newspaper.

Coty is reviewing the future of its mass-market beauty portfolio, including CoverGirl, as part of a broader reassessment of its business strategy.

The report could not be independently confirmed by Reuters at the time of publication.

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