Tilly Norwood, the first AI-generated actor created by Xicoia, a spin-off from Particle6, was introduced at the Zurich Summit, the industry segment of the Zurich Film Festival. Her emergence has generated significant interest among talent agencies, reflecting a shift in entertainment towards virtual performers.

Eline Van der Velden, Tilly’s creator, has emphasised that audiences and professionals are increasingly receptive to the innovations AI actors can bring to storytelling.

In a conversation with Deadline, Van der Velden addressed scepticism surrounding AI talent during the Zurich Summit, stating, "People are realising that their creativity doesn’t need to be boxed in by a budget, there are no constraints creatively and that’s why AI can really be a positive," and continued, "It’s ju

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