Instagram has hit a staggering 3 billion monthly active users. To celebrate this momentous milestone, the company has now introduced a new Reels-first experience in India. The new user interface is being tested out on a select userbase in India first, before rolling it out to all users worldwide.

The social media platform notes that short-form video and messaging are fueling this growth. Instagram claims that Direcnt Messaging is now the most popular way to share photos and videos, while Reels are reshared over 4.5 billion times daily across Meta platforms, sparking viral trends worldwide.

To capitalise on this, Instagram is testing a Reels-first experience for select users in India. Opening the app lands users directly in Reels, with Stories accessible at the top and Direct Messages (DM

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