Kolkata: Filmstars have become marketing vehicles. Bollywood’s biggest stars have started earning pots of money from endorsements and investments in firms including startups. A recent study by Kroll, US-based global financial advisory firm, has revealed that Ranveer Singh topped the pecking order in 2024 with a value of Rs 1,423.8 crore. “Ranveer Singh continues to be the top Bollywood star by brand value. He has become the face of diverse endorsements. This unique blend of stardom and strategy cements his position among the industry’s most renowned stars,” Umakanta Panigrahi, MD, Valuation Advisory Services, Kroll was quoted in the media as saying.

The significance of the brand value study lies in the fact that the value of a star might not be linked to any success on screen in the rece

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