OpenAI just released Instant Checkout for ChatGPT—a new feature that lets users directly make purchases within the ChatGPT interface.

ChatGPT can now spend your money for you. It’s a huge deal—both for users, brands, and the future of agentic AI.

Here’s why.

Stickers at the ready

Consumers are already enthusiastically turning to chatbots like ChatGPT to research products before deciding what to buy.

As TechCrunch shared earlier this year, referrals from chatbots to top merchant websites are up almost 400% year over year. I personally used ChatGPT to research an $800+ laptop purchase this summer.

Before, users could do their research in ChatGPT, but they needed to go directly to a merchant’s website to actually check out.

Instant checkout seeks to close that loop by allowing you to b

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