Hindware, a bathware, tiles, and consumer appliances brand, announces its new brand positioning, ‘Designed for Sukoon’. Under this positioning, the company has launched an integrated brand campaign that reimagines homes as sanctuaries going beyond functionality to offer wellbeing and comfort.

Conceptualised and created by MullenLowe Lintas Group, the campaign reflects Hindware’s brand promise of creating a warm and inviting world for consumers, filled with Calm, Care, Comfort, Love and Playfulness, ensuring that Hindware is not just a brand in their home, but an integral part of their lives.

Rooted in the brand’s philosophy of creating deep emotional connect with consumers, the campaign strikes an emotional chord across India and across age brackets. Hindware’s ‘Designed for Sukoon’ thou

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