Adventure travel used to mean strapping on a backpack and vigorously sweating your way up a steep mountain with a can of bear spray swinging from your belt—a niche pursuit for the hardcore.

But the page has turned: The once extreme is now mainstream.

Marriott Bonvoy, the rewards program from hotel giant Marriott International, is riding this momentum with the launch of Marriott Bonvoy Outdoors, a hub showcasing more than 450 outdoor-focused hotels and 50,000 homes and villas, along with curated tours and activities.

The launch, announced Tuesday, includes a real-world treasure hunt across 20 outdoor destinations in North America led by Dylan Efron, actor Zac Efron’s brother and self-proclaimed outdoorsman.

‘Adventure-first’ travel is on the rise

It’s no surprise Marriott is doubling d

See Full Page