MUSKEGON COUNTY, MI - Last year, tourism and hospitality generated $409.4 million in economic impact for 2024 in Muskegon County.

The annual study by Travel Michigan, a division of the Michigan Economic Development Corporation (MEDC), and Tourism Economics, an international tourism research firm, showed a 5.4% increase in visitor spending compared to 2023, when tourism accounted for $388.3 million in spending across the county.

These dollars flowed through Muskegon’s economy in lodging, restaurants, retail, attractions, transportation, and related sectors, according to a press release from Visit Muskegon, the county’s destination marketing organization.

Specifically, the $409.4 million was spent across the following areas:

Transportation: $174.6 million

Food & Beverage: $108.3 million

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