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The Store-Bought Flour Brand Alton Brown Swears By By Dylan Murray Sept. 30, 2025 4:00 pm EST

Some may think that the brand of flour you use at home doesn't make much of a difference, but that couldn't be further from the truth. Even different brands of the same type of flour can produce unique outcomes as a result of how they're made. Renowned celebrity chef Alton Brown bakes the chewiest chocolate chip cookies using his absolute favorite store-bought flour: King Arthur Baking Company. The brand was founded in the late 1700s, and has only continued to grow in popularity since it launched online in 1996.

Brown explained how he first discovered King Arthur flour on his website in a section fittingly titled Alton's Favorite Things , remembering, "Back in the '90

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