LYNCHBURG, Tenn. (WSMV) - A spokesperson with Jack Daniel’s has confirmed that the company’s Cow Feeder Program is being discontinued in 2026.

Jack Daniel’s will be transitioning to a new, long-term sustainability solution as the program ends on March 31, 2026.

“This decision follows years of careful consideration and was communicated with advance notice, starting with our initial announcement back in March 2022,” the company said.

“This evolution is driven by a partnership with Three Rivers Energy that allows us to achieve key environmental standards and secure the future of our brand, ensuring our continued ability to market and sell Jack Daniel’s globally.”

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