The UK's weirdest new trend? Rubber ducks are everywhere

Can little rubber ducks solve loneliness? Inside the UK’s strangest new trend

From City AM The Magazine , Autumn edition, Adam Bloodworth meets the people exploring ‘radical connection’ by handing one another tiny little rubber ducks

We were at a festival when two girls I’d never met tapped me on the shoulder and handed me something,” says Aggie Morris, who lives in east London. “They asked me if I wanted some quack. Then they dropped a duck in my hand and carried on dancing.”

Aggie is one of thousands who’ve been handed tiny yellow ducks by complete strangers this summer. Instagram feeds and Tiktoks of people looking delighted with their bright yellow toy animals have been plastered over social media. ‘Quack teams’ have been handing out the ornaments, and stray ducks, no bigger than