As Powerade continues to grow under the BodyArmor Sports Nutrition (BASN) umbrella, they’re now entering the enhanced water sector.

Powerade Power Water was launched on Wednesday, a new electrolyte-enhanced, zero sugar flavored water designed for hydration. This marks Powerade’s first product innovation in over five years.

Sabrina Niland, Vice President of Innovation, Strategy & Chief of Staff at BASN, explained to FOX Business that the brand’s determined mindset of continued growth. After rebranding the traditional Powerade sports drink, they found the enhanced water sector as the perfect way to innovate.

"Just looking back and seeing the success, we have been growing share in the category for seven straight quarters, basically since we took it over. We felt that we have more room t

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