The company behind ChatGPT released its new Sora social media app on Tuesday, an attempt to draw the attention of eyeballs currently staring at short-form videos on TikTok, YouTube or Meta-owned Instagram and Facebook.

The new iPhone app taps into the appeal of being able to make a video of yourself, doing just about anything that can be imagined, in styles ranging from anime to highly realistic.

But a scrolling flood of such videos taking over social media has some worried about "AI slop" that crowds out more authentic human creativity and degrades the information ecosystem.

AI-generated video has become sophisticated as the technology has improved — capable of duping viewers. Last week, an AI video of the CN Tower on fire went viral on Facebook , where some users reacted in shock,

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