Following a heated bidding war, Dear Media prevailed in keeping Claudia and Jackie Oshry’s juggernaut podcast “The Toast” in its fold. Sources say the sisters scored a massive three-year deal that also saw SiriusXM and iHeart gunning for the daily podcast, which has become the leading morning show with millennials and has already surpassed 100 million streams on Spotify alone.

The three-year pact, negotiated by WME and described by insiders as the Oshrys’ biggest yet, covers exclusive ad rights, promotion and production. The show, which runs five days per week, consistently outperforms “Good Morning America” — the most-watched network morning show — in the key Gen Z and millennial demographics, underscoring a measurable shift in daily audience habits away from legacy broadcast t

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