Wake up and smell the bacon.

Holiday Inn Express by IHG is launching a world-first hotel experience with a scent-based alarm clock in an effort to improve guests’ sleep and mornings.

The Holiday Inn Express Breakfast Alarm Clock is a brand new device that will wake guests up with the sweet smell of breakfast rather than with loud beeps and snooze buttons. 3

All Holiday Inn Express hotels across Australia and New Zealand, as well as participating hotels in Singapore, Thailand and Japan, will offer patrons the chance to trial the new experience.

Guests will be able to pick the wake-up scent of their choice, with options including Coffee, Bacon and Blueberry Muffin in Australia and New Zealand, as well as Nashi Pear in Japan, and Mango in Singapore and Thailand.

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