When Donnell Beverly Jr. decided to launch end-of-life planning startup Eazewell after the loss of both of his parents, he knew exactly who to call to help launch the business: longtime friend, and nine-time NBA All Star, Russell Westbrook.

“The main thesis with Russ across every business that he touches is how do we impact people?” Beverly Jr. [pictured above] told TechCrunch. “He’s been very vocal about that throughout his career. I always say we really took personal pain and then created a platform to really help people.”

Westbrook was in. Former four-time NBA All Star Kemba Walker also joined and the trio launched Eazewell.

Eazewell is an AI-driven platform that helps families navigate and automate the administrative aspects of end-of-life and funeral planning. The startup’s AI

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