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Amazon’s Prime Big Deal Day has become one of the most anticipated shopping events of the year, drawing millions of consumers with the promise of flash sales, convenience, and free delivery. Yet, behind the frenzy of two-day shipping and deep discounts lies a growing concern for the survival of independent shops. While Amazon thrives on volume and scale, local businesses often struggle to compete for attention in a landscape dominated by e-commerce giants. Choosing where to spend your money is more than a shopping decision. It is a statement about the type of economy and community you want to build. This year, rather than filling a cart online, it may be time to step outside and buy something from a local small business.

Why Buying Local Matters

When money is spe

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