NEED TO KNOW

Starbucks’ Pumpkin Spice Latte has reigned since 2003, sparking love-hate debates every fall

Once groundbreaking, PSL faces challengers like pecan, apple crisp, pistachio and even matcha for the staple seasonal drink

The PSL's legacy shows that one drink can define a cultural shift

Pumpkin spice latte season is here again, which means one thing: we’re all about to have the same argument we’ve been having since 2003.

For some, the PSL is a cozy fall ritual, the first sip signaling that sweaters, crunchy leaves and Halloween candy are officially in play. For others, it’s an overhyped sugar bomb that tastes more like nutmeg perfume than coffee. Love it or loathe it, the PSL is unavoidable; with October 1 even being named National Pumpkin Spice Day. But after more than two de

See Full Page