The classic coffee brand Maxwell House will offer a special limited-edition Maxwell Apartment canister, targeting apartment dwellers.

A household name in the coffee industry that many have grown up with is changing its name– at least temporarily.

Maxwell House, the coffee brand that sits in many Americans' pantries, is rebranding for the first time in 133 years to Maxwell Apartment, for a limited time, to meet the needs of consumers in 2025.

"In a time where value matters now more than ever, Americans seek value in areas of their everyday, including where they live with nearly a third opting to rent versus purchase a home," the brand said in a news release published to Kraft Heinz's website, its parent company.

To celebrate the name change, Maxwell Apartment is offering a "12-month lease" of their coffee as a way for consumers to stock up on coffee for the entire year, according to the news release.

Where can you buy Maxwell Apartment?

The classic coffee brand introduced the limited-edition Maxwell Apartment canister on National Coffee Day, Sept. 29, and a few more are still up for grabs on Amazon.

The Maxwell Apartment bundle is on sale for $39.99.

The bundle includes four 27.5-ounce canisters of Maxwell Apartment, which is "the same Maxwell House Original Roast Ground Coffee you love, that’s just for renters."

"Along with the rebranded canisters, the year-long supply of coffee will come with an official Maxwell Apartment 'lease' to sign," the news release states.

The coffee is only available for a limited time, while supplies last.

Will Maxwell House still be available?

Yes. Customers can still purchase the regular Maxwell House coffee canisters online and at grocery stores. Maxwell Apartment is a part of a limited-time marketing campaign.

Contributing: Mike Snider, USA TODAY

Julia is a Trending reporter for USA TODAY and covers scientific studies and trending news. Connect with her on LinkedIn, X, Instagram, and TikTok: @juliamariegz, or email her at jgomez@gannett.com

This article originally appeared on USA TODAY: Classic coffee brand changes name after 133 years. See why.

Reporting by Julia Gomez, USA TODAY / USA TODAY

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