A household name in the coffee industry that many have grown up with is changing its name– at least temporarily.

Maxwell House, the coffee brand that sits in many Americans' pantries, is rebranding for the first time in 133 years to Maxwell Apartment, for a limited time, to meet the needs of consumers in 2025.

"In a time where value matters now more than ever, Americans seek value in areas of their everyday, including where they live with nearly a third opting to rent versus purchase a home," the brand said in a news release published to Kraft Heinz's website, its parent company.

To celebrate the name change, Maxwell Apartment is offering a "12-month lease" of their coffee as a way for consumers to stock up on coffee for the entire year, according to the news release.

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