Meta 's efforts to expand its core business from online advertising involves pitching companies AI-powered chat tools that they can use on their own websites.

The social media giant debuted on Thursday a digital assistant dubbed Business AI, describing the software as a way for companies to offer to their customers more personalized product recommendations and faster ways to buy goods via chat interactions. Online retailers can use the Business AI digital assistant across apps like Facebook and Instagram as well as their own websites that are powered by Shopify, Meta said.

The new company-focused artificial intelligence assistant represents another way Meta is trying to make a make a big business incorporating generative AI, which CEO Mark Zuckerberg has been investing billi

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