Meta is betting its future on automation, and it’s enlisting AI agents –technology that carries out a task on behalf of a user–to get there

Ahead of Advertising Week, the company on Thursday unveiled a suite of tools designed to help brands sell products and for consumers to discover them—the company’s latest push toward CEO Mark Zuckerberg’s vision that advertisers will eventually be able to hand over their budgets and objectives and let Meta do the rest.

The headline product, Business AI, functions as a sales agent for eligible U.S.

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