Mall brands are having a comeback. Gap unveiled a famous mother-daughter duo as its newest high-profile ambassadors, while JCPenney dropped a fake movie trailer.

Meanwhile, OpenAI launched its largest-ever push to help ChatGPT connect on a human level. And Doritos is venturing into the Upside Down.

Keep scrolling for this week’s advertising highlights.

Gap | Gwyneth Paltrow & Apple Martin

Gap’s comeback continues with a campaign starring Gwyneth Paltrow and her daughter, Apple Martin. The duo reflect on their relationship, unique styles, and swapping clothes.

JCPenney | “Omitted” by Mischief @ No Fixed Address

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