CHICOPEE, Mass. (WWLP) - The Ad Club of Western Mass hosted 'The Creative Un-Conference' on Saturday, focusing on fostering connections and creativity among students and industry leaders in media, marketing, and design.

The event featured panels, hands-on collaborative sessions, and numerous networking opportunities. It provided a platform for participants to engage with industry experts and peers.

"Creatives, sometimes we work so much in silos," said Mychal Connolly, President of the Ad Club of Western Mass. "So even if you're able to network with people that just get you, that's what makes this event and events like these beautiful."

Attendees had the opportunity to hear from keynote speaker Tracey Wheeler Noonan, a best-selling author and founder of Wicked Good Cupcakes, a brand that

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