A look at the olive loaf, the nostalgic 1970s deli meat

Once a familiar sight in American lunchboxes, olive loaf , a processed deli meat studded with green olives and red pimentos, has nearly disappeared from shelves.

Its cameo in the 1985 film “The Breakfast Club” cemented its place in pop culture, only to be discarded like it was in the movie when Ally Sheedy’s character Allison Reynolds opted for a Pixy Stix and Cap’n Crunch–stuffed sandwich instead.

Olive loaf’s real heyday was from the 1940s to the 1970s, according to Marla Royne Stafford, professor and chair of marketing and international business at the University of Nevada, Las Vegas.

“Olive loaf was visually more interesting than bologna, with its bright green and red pimento-stuffed olives embedded in the meat,” Stafford told Fox News Digital. “This made it seem special and a