Celebrities often endorse the use of their likeness in different products, but why? Some of the benefits are somewhat obvious, being monetary in nature, but some benefits might be less obvious. Products from video games to casino games to cleaning and cooking products are often endorsed and marketed with the image of celebrities attached.

Star power is a real thing; anyone living around Hollywood can tell you. Seeing that a celebrity has endorsed a restaurant or product can make a big difference for not just fans of that particular celebrity, but other members of the public as well. Businesses, companies and products all understand this, and are all too happy to make use of the influence that celebrities can bring.

We’ve all seen celebrity images attached to kitchen devices, George Forem

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