According to the company’s annual analysis, this year’s shopping season won’t just break records—it’ll rewrite the playbook. AI assistants are set to steer how people search, shop, and spend, while buy-now-pay-later plans help stretched consumers keep the holiday magic alive.

Each year, Adobe uses data from its Adobe Analytics platform to predict what the shopping landscape and consumer behavior will look like between November 1 and December 31. According to Adobe’s description, the data includes inputs from many of the top 100 retailers in the U.S., covering over 1 trillion visits to retail sites, 100 million SKUs, and 18 product categories.

In 2025, Adobe says that the holiday shopping season will be bigger than ever—and AI will play a key role in guiding how shoppers fill their carts.

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