Cleveland may begin selling naming rights for city facilities to generate revenue for a sweeping parks and recreation master plan.

On Monday, City Council approved a request to hire a consultant to assess the viability of selling corporate sponsorships for city-owned facilities, like parks and community centers.

The city will pay $305,000 to Cleveland-based consulting firm The Superlative Group to determine value and potential revenue based on how much exposure the property has.

"If we feel that the values are not there for each of these assets, we can choose not to move forward," Bonnie Teeuwen, the city's Chief Operating Officer, told members of council on Monday.

The Superlative Group has done similar consulting in other cities across the country, including in Cleveland. The city

See Full Page