Dramas from public service broadcasters in the Nordics are rising, but scripted commissioners are feeling the heat amid multiple market challenges.

As investment falls elsewhere in the world and local budgets are increasingly stretched, the need to pivot to attract younger viewers and better cater to other audiences has heightened to new levels, according to panel of commissioners today at the MIA Market in Italy.

“There are fewer commissioners commissioning fewer series,” said Johanna Gårdare, Head of Drama at SVT in Sweden.

She was appearing on the panel alongside counterparts from NRK in Norway, YLE in Finland and DR in Denmark on the ‘The Nordic Blueprint’ panel.

This was set up following a report in July from Ampere Analysis that showed that the Nordic regions public servi

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