New Delhi: Movies have the Oscars, music has the Grammys, and now Instagram wants its own stage to honour creativity. The Meta-owned platform has announced “Instagram Rings,” a new award that will be given to just 25 creators each year. The idea is to celebrate those who take risks, break creative barriers, and shape culture across the app’s massive community of over three billion people.

For a company that started as a simple photo-sharing feed, this move is another signal of how Instagram is trying to frame itself as more than just a social media platform. With billions of people posting Reels, Stories, and live videos every day, Instagram says Rings is meant to highlight the courage it takes to put creative work out into the world.

Instagram Rings: A new kind of award on social media

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