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Oral hygiene is an important part of our health and wellbeing, with many of us wanting to achieve a shining smile. However, while electric toothbrushes have become more advanced to help achieve this goal, many shoppers are put off by the hefty price tags.

Thankfully for those ready to splurge on a new toothbrush, Amazon is currently holding its Prime Big Deal Days event , which is seeing many high-end toothbrushes getting hefty discounts to much more budget friendly prices.

One of which is the Oral-B iO2 Electric Toothbrush , which has been given a massive 62 per cent discount. Normally retailing for £100, shoppers can now grab it for only £37.99 in the Prime Day sale.

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