Laura Modi, co-founder and CEO of infant formula startup Bobbie, is on a mission to transform an industry that she says has been stagnant for decades, and shift the culture around how parents feed their babies.

Modi, a former Airbnb executive, came up with the idea for Bobbie after the birth of her first child.

"I remember walking into a pharmacy buying infant formula and hoping that they would give me a bag that you couldn't see through it, because I felt so embarrassed about the product that I was buying," Modi recalls in a new episode of the "CNBC Changemakers and Power Players" podcast with CNBC's Julia Boorstin.

Modi was named to the inaugural CNBC Changemakers list in 2024.

It wasn't just the emotional aspects of the consumer transaction that motivated Modi, but the fact that

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