Summary
For Fall/Winter 2025, Willy Chavarria has lifted the veil on its EXACTAMENTE visual campaign, a true cinematic narrative tale rooted in movement and motion
Lensed by Danielle Levitt and animated by the label’s in-house art director Jess Cuevas, the striking presentation is fronted by real faces from the brand’s community
Willy Chavarria is shifting focus for his namesake label’s Fall/Winter 2025 campaign. Rather than focusing on single moments in time, the EXACTAMENTE visual campaign is rooted in raw motion.
Inspired by Ari Versluis and Ellie Uyttenbroek’s visual cataloging, the house presents a handful of living pictures that culminate in the concept of the clothes belonging to the wearer – and not vice versa.
Shot by Danielle Levitt and animated by the brand’s art director,