At over 2.82 billion pounds consumed annually, chocolate stands as one of America’s favorite indulgences. National Chocolate Day on Oct. 28 shows the depth of that devotion, with sales staying strong even as food prices climb. Fans are especially excited in 2025, anticipating seasonal launches and fresh product innovations from brands, cafes and bakeries.

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The craze extends beyond store shelves and into kitchens, offices and schools. Families bake together, coworkers swap treats and students trade chocolate, turning the day into a tradition and one of the nation’s favorite celebrations.

Chocolate sales defy rising costs

Oct. 28 offers a nationwide excuse to let chocolate steal the spotlight, but the numbers show that the passion runs deeper. U.S. consumers e

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