Key Takeaways

Innovation and uniqueness of a product must be showcased to capture customer interest.

Self-marketing and hands-on storytelling are invaluable for early-stage founders to understand their market and refine their products.

Leveraging AI tools accelerates marketing strategies, allowing for rapid idea validation and content creation.

If you build a brilliant product and no one knows about it, does it even exist?

When I launched Jotform in 2006, I wasn’t just worried about bugs or crashes — I was worried that my product wouldn’t make the splash I wanted it to. My biggest concern wasn’t whether it functioned properly (I knew that it did), but whether anyone would actually find it. You can build the most useful tool in the world, but if no one knows it’s out there, it won’t ma

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