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SALT LAKE CITY — AI-powered customer survey software maker Qualtrics has agreed to buy health care market research company Press Ganey Forsta in a $6.75 billion deal, the Financial Times reported on Monday, citing people familiar with the matter.

The deal comes at a time when tech giants are racing to secure proprietary datasets to train their artificial intelligence models.

If finalized, the deal would give Qualtrics access to the health care survey firm's deep hospital ties and datasets, which it would use to help health care providers to improve tracking patient satisfaction and offer better care.

Press Ganey, owned by Ares Management and Los Angeles-based private equity group Leonard Green & Partners, works with over 41,000 hospitals, health plans,

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