LUBBOCK, Texas (News Release from Texas Tech Athletics) - Texas Tech Athletics introduced Tuesday a new suite of athletics-specific marks, including a modernized Double T logo that will adorn all athletics uniforms beginning with the 2026-27 academic year and will represent the athletics brand for years to come.

The modernized Double T logo already appears in the newly-opened Dustin R. Womble Football Center, on its outdoor turf practice field as well as part of the new United Supermarkets Arena court design.

It will be gradually installed in Texas Tech’s athletic facilities and across athletics department branding over the coming months before a full launch in the spring of 2026.

The clean, flat design of the new Double T logo combines many of the traditional aspects of the Texas Tech’

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