A new law signed by California Gov. Gavin Newsom will outlaw advertisements on streaming platforms that are louder than the content they're sandwiched between.

Senate Bill 76, which goes into effect July 1, 2026, outlaws ads that are set at a louder volume than other content on streaming services such as YouTube, Hulu or Netflix's ad-supported tier. It specifically doesn't affect broadcasters because there's already an existing national law, the CALM Act (Commercial Advertisement Loudness Mitigation Act) from 2012 that serves the same purpose for that type of programming.

Don't miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.

Playing ads that are louder than other content is one way to draw attention from viewers. But acco

See Full Page