LeBron James, Taylor Swift and the fans who are being kept on the edge of their seats

Taylor Swift and LeBron James are both keeping fans on the edge of their seats with teased announcements. Getty Images

LeBron James and Taylor Swift have a few things in common: They’re the biggest names in their field, they’re billionaires, and their talents will be admired and studied for generations to come.

They’re also adept at using their fans’ deep emotional investment to move merchandise.

James, who has been the subject of retirement rumors for much of the last year as the superstar basketball player moves past age 40, on Monday teased an announcement: The Second Decision. It was a clear callback to his 2010 TV special “The Decision,” in which he announced on live TV his move to the Miami Heat to form a super team with Dwyane Wade and Chris Bosh.

That TV special was a semin