Key points

Purple combines the energy of red and the calmness of blue to connote a rare set of desires and emotions.

Wearing purple may elevate self-esteem and encourage low-stakes relationships.

People who love purple express this love in creative and diverse ways.

Many of us develop strong attachments to particular colors, but purple brings out the most focused and enthusiastic devotion. What makes purple so distinctive?

Part of the answer comes from optics. Violet light has the shortest wavelength on the spectrum of visible light, right next to the unseen ultraviolet, which only our skin detects. With its short wavelength and high frequency, the color purple contains the highest energy of all visible light. Figuratively, we can think of purple as the border between the visible and

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