TUCSON, Ariz. (KVOA) - Our 'Inside Arizona Athletics' series continues with a look at the business side of the game.

"We're one of the first to bring our sponsorship division in-house," Arizona Sports Enterprises GM Brian Rooney said. "I think that's where collegiate sports is heading."

Rooney is leading a new chapter of U of A athletics. Arizona Sports Enterprises allows the university to manage its own multimedia rights deals and operations.

"This is a full-circle moment for me to come back to Arizona and be part of this process," Rooney said.

Rooney grew up playing hockey in Phoenix, but like many people who work in sports...

"You realize at some point your athletic life comes to an end," he said with a smile. "I love sports. I've been involved in sports my whole life. I found a ho

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