On Sunday, Cardinals running back Emari Demercado’s dropping of the ball just before reaching the goal line cost his team a win. Coach Jonathan Gannon’s reaction cost himself $100,000.

Per multiple reports, that’s the fine the Cardinals have imposed on Gannon for his interaction with Demercado. Gannon made contact with Demercado at least twice, and was generally in the player’s face, like an overly-caffeinated drill sergeant.

Gannon told reporters on Monday that he apologized to Demercado and the team .

The league has announced that, after consultation with the NFL Players Association, it will take no action against Gannon beyond the team’s penalty.

The six-figure fine sends a clear message regarding acceptable behavior by football coaches. Although it’s an inherently physi

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