L’Oréal Paris, has launched its first-ever Diwali campaign in India, titled “Mujh Mein Hai Diwali”. The film, fronted by Alia Bhatt alongside her childhood friends Akansha Ranjan Kapoor and Anushka Ranjan, celebrates the festival through themes of sisterhood, nostalgia, and self-worth, reflecting the brand’s enduring message — “Because You’re Worth It.”

The film captures the warmth of authentic relationships and the idea that Diwali’s true radiance comes from within. Set against a backdrop of shared traditions, it brings to life cherished moments - from laughter and gift exchanges to the quiet strength of women who illuminate each other’s lives. The campaign also spotlights L’Oréal Paris’ festive offerings, including its new Infallible Laque Resistance lipstick range and Diwali gift boxes

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