India’s sports and media ecosystem is entering a new phase of explosive growth powered by fandom, technology, and inclusivity, said Ishan Chatterjee, CEO – Sports, JioStar, during a fireside chat at FICCI FRAMES 2025.

Ishan emphasized that while men’s cricket continues to grow, the real story lies in the rise of other sports.

“The big trend that we are betting on is the rise of other sports in India. Whether those are established sports like tennis, football, and kabaddi, or even newer ones like e-sports, that’s where we expect exponential growth. And it’s not just because we want it to happen, as soon as Indian athletes start delivering world-class results, we see fandom accelerate. Just look at what Neeraj Chopra did for the javelin.”

Citing a Deloitte study, Ishan noted, “India’s spo

See Full Page