By launching its integrated Instant Checkout payment tool in the United States, ChatGPT (OpenAI) now allows users to purchase products directly within its platform. The move marks a significant milestone in how generative AI can reshape online shopping and challenge traditional search-engine-driven commerce models.

A user can describe to ChatGPT the product they want, include a budget, and receive a curated selection of items, all without leaving the platform. The system is built on the open-source Agentic Commerce Protocol, developed in collaboration with Stripe, enabling merchants to integrate it quickly. Merchants pay a “small commission” on each purchase, while the service is free for customers.

“For sellers, it’s a new way of reaching hundreds of millions of people while retaining f

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