Titan Company’s new-age omnichannel jewellery retailer Caratlane is optimistic of maintaining its FY25 growth rate in the current fiscal, as it anticipates a robust festive season and sees rising consumer interest in lower-carat jewellery.

“Roughly about a percentage of our last month’s sales was in 9 carat, which is not small because we thought there will be resistance..We originally started it only for online, then we started experimenting in a few stores and stores it has done even better, especially in the area of gifting,” Saumen Bhaumik, MD, CaratLane, said here on Wednesday.

CaratLane launched 9-carat jewellery only recently, around the time of Valentine’s Day. But this was even before the government approved hallmarking standards for 9-carat gold, making it officially part of the

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