Fashion retailer LoveShackFancy will open its first New Jersey store later this month at The Grove at Shrewsbury.

The new location at 597 Broad Street will feature the company’s new fall collection along with grand opening festivities and special surprises for shoppers, according to the announcement.

LoveShackFancy announced the opening through its social media channels, calling attention to “Jersey Girls” and expressing excitement about bringing the brand to New Jersey.

The opening date is scheduled for Oct. 26.

The Grove at Shrewsbury is an upscale a shopping destination that includes stores like Anthropologie, lululemon, Vineyard Vines and Warby Parker.

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