Streetview of 29 West 35th Street, © Google 2025

An underutilized Midtown office building is set to become over 100 studio apartments in its next life. Infinite Global Real Estate and Buttonwood Development, in partnership with 400 Capital Management, have acquired 29 West 35th Street, with plans to turn the 12-story tower into a rental building. The project marks the first major office-to-residential conversion in the neighborhood following the Midtown South rezoning, approved by the City Council this summer.

The developers plan to turn the century-old building into 107 studio apartments, with 27 designated affordable via the 467-m tax abatement program. The affordable apartments will be priced at $1,701/month, with market-rate units closer to $4,000/month, according to Bloomberg .

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